Items where Author is "Cocker, Hayley"

Journal Article

Mwangi, Virginia and Cocker, Hayley and Piacentini, Maria (2024) Stakeholder perspectives on fairness in the marketplace : Empirical evidence from the Kenyan alcohol market. Marketing Theory, 24 (4). pp. 643-662. ISSN 1470-5931

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2023) How Social Media Influencers Impact Consumer Collectives : An Embeddedness Perspective. Journal of Consumer Research, 50 (3). pp. 617-644. ISSN 0093-5301

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2023) When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities. Journal of Marketing Management, 39 (11-12). pp. 1132-1162. ISSN 0267-257X

Cocker, Hayley and Mardon, Rebecca and Daunt, Kate (2021) Social media influencers & transgressive celebrity endorsement in consumption community contexts. European Journal of Marketing, 55 (7). pp. 1841-1872. ISSN 0309-0566

Tinson, Julie and Piacentini, Maria Grazia and Nuttall, Peter and Cocker, Hayley (2017) Social belonging and the social collective : understanding how processes shape youth markets. Marketing Theory, 17 (2). pp. 201-217. ISSN 1470-5931

Cocker, Hayley and Banister, Emma and Piacentini, Maria (2015) Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price. Journal of Marketing Management, 31 (5-6). pp. 502-524. ISSN 0267-257X

Banister, Emma and Cocker, Hayley (2014) A cultural exploration of consumers’ interactions and relationships with celebrities. Journal of Marketing Management, 30 (1-2). pp. 1-29. ISSN 0267-257X

Contribution in Book/Report/Proceedings

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2024) When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities. In: Influencer Marketing : Interdisciplinary and Socio-Cultural Perspectives. Key Issues in Marketing Management (1st Ed). Routledge, London. ISBN 9781032907185 (In Press)

Cocker, Hayley and Banister, Emma and Piacentini, Maria (2012) The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self. In: Research in Consumer Behavior :. Emerald, pp. 333-351. ISBN 978-1-78190-022-2

Contribution to Conference

Cocker, Hayley and Mardon, Rebecca and Daunt, Kate (2024) We’re Not Deviant, You Are! How Consumption Communities Neutralise Accusations of Deviance. In: Academy of Marketing Conference, 2024-07-01 - 2024-07-04, Cardiff Business School. (Unpublished)

Shoham, Meyrav and Watson, Jared and Cocker, Hayley and Daniels, Michelle and Grewal, Lauren and Khamitov, Mansur and Mardon, Rebecca and Matherly, Ted and Morvinski, Coby and Shalev, Edith and Smith, Rosanna and Valsesia, Francesca and Wu, Freeman (2023) Roundtable - Everyone everywhere all at once : integrating novel approaches to social influence(rs). In: Association for Consumer Research Conference, 2023-10-26 - 2023-10-29, Sheraton Grand Seattle. (Unpublished)

Cocker, Hayley and Mardon, Rebecca and Daunt, Kate (2023) Don’t Hate the Haters : Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities. In: Association for Consumer Research Conference, 2023-10-26 - 2023-10-29, Sheraton Grand Seattle. (Unpublished)

Abouseif, Mariam and Cocker, Hayley and Malone, Sheila (2023) How do online communities transform the well-being of women in a developing country? In: Academy of Marketing Conference, 2023-07-03 - 2023-07-06, University of Birmingham. (Unpublished)

John, Charlotte and Skandalis, Alexandros and Cocker, Hayley (2023) The Spatial Legitimation of the Esports Market. In: Consumer Culture Theory Conference, 2023-06-27 - 2023-06-30, Lund University. (Unpublished)

John, Charlotte and Cocker, Hayley and Skandalis, Alexandros (2022) Esports and the Spatial Legitimation of a Market. In: Esports Research Network Conference, 2022-11-21 - 2022-11-23, Jönköping International Business School.

John, Charlotte and Skandalis, Alexandros and Cocker, Hayley (2022) Esports and the Spatial Legitimation of Markets. In: Academy of Marketing Conference, 2022-07-05 - 2022-07-07, University of Huddersfield.

Ocran, Adjoa and Cocker, Hayley and Higgins, Leighanne (2022) The Influence of Scandal on Celebrity Capital : Asset, Liability or Both? In: Academy of Marketing Conference, 2022-07-05 - 2022-07-07, University of Huddersfield.

Abouseif, Mariam and Malone, Sheila and Cocker, Hayley (2022) The Transformative Impact of Online Communities on the Wellbeing of Women in a Developing Country. In: Consumer Culture Theory Conference, 2022-07-07 - 2022-07-09, Oregon State University + Virtual Gather Town Event.

Ocran, Adjoa and Cocker, Hayley and Higgins, Leighanne (2022) Scandal and Celebrity Capital: Asset, Liability or Both? In: 11th EIASM Interpretive Consumer Research Workshop, 2022-06-09 - 2022-06-10, University of Liverpool.

Abouseif, Mariam and Cocker, Hayley and Malone, Sheila (2022) The impact of online communities on the wellbeing of women in a developing country : a gender and transformative consumer research perspective. In: Gender, Markets and Consumers Conference, 2022-05-16 - 2022-05-17, Stockholm University & Stockholm School of Economics. (Unpublished)

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2019) Community-embedded human brands and dysfunctional community role dynamics : A study of the YouTube beauty community. In: Consumer Culture Theory Conference, 2019-07-17 - 2019-07-19. (Unpublished)

Pradhan, Anuja and Cocker, Hayley and Hogg, Margaret (2019) Social Anchoring - An alternative understanding of migrant consumers' experiences. In: Consumer Culture Theory Conference, 2019-07-17 - 2019-07-19. (Unpublished)

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2018) Constructing and commodifying the tribal celebrity : A dramaturgical perspective. In: Academy of Marketing Conference, 2018-07-02 - 2018-07-05. (Unpublished)

Pradhan, Anuja and Cocker, Hayley and Hogg, Margaret (2018) Performing identity – How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance. In: 2018 Consumer Culture Theory Conference, 2018-06-28. (Unpublished)

Pradhan, Anuja and Hogg, Margaret and Cocker, Hayley (2017) Myths of acculturation: Culture, consumption and identity work. In: Consumer Culture Theory Conference, 2017-07-09 - 2017-07-12. (Unpublished)

Cocker, Hayley and Piacentini, Maria and Banister, Emma (2012) Ridiculing the Working Class and Reinforcing Class Boundaries: The Chav Myth and Consumption in the Night-time Space. In: Association of Consumer Research Vancouver, 2011-10-04 - 2012-10-07.

Thesis

John, Charlotte and Cocker, Hayley and Skandalis, Alex (2025) Esports and the Spatial Legitimation of a Market. PhD thesis, Lancaster University.

Bai, Yuxin and Cocker, Hayley and Zhao, Xin (2025) Performance in a digital world : Navigating commercial drama in WeChat blogs. PhD thesis, Lancaster University.

Mwangi, Virginia and Cocker, Hayley and Piacentini, Maria (2020) Social representations of marketplace immorality : The case of the Kenyan illicit alcohol market. PhD thesis, Lancaster University.

Pradhan, Anuja and Hogg, Margaret and Cocker, Hayley (2020) 'Strategies from below' : middle-class British Indian consumers' navigations of ethnic identification and intergenerational cultural transmission. PhD thesis, Lancaster University.

Other

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2024) Why you might start to hate the influencers you once loved. The Conversation.

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2023) De-influencing : how online beauty gurus get followers to trust them by posting negative reviews. The Conversation.

Mardon, Rebecca and Daunt, Kate and Cocker, Hayley (2022) Written Evidence Submitted to the UK Parliament's Digital, Culture, Media and Sport Committee's Inquiry into Influencer Culture : INF0005 Influencer Culture. UNSPECIFIED.