Producing and consuming celebrity identity myths:unpacking the classed identities of Cheryl Cole and Katie Price

Cocker, Hayley and Banister, Emma and Piacentini, Maria (2015) Producing and consuming celebrity identity myths:unpacking the classed identities of Cheryl Cole and Katie Price. Journal of Marketing Management, 31 (5-6). pp. 502-524. ISSN 0267-257X

Full text not available from this repository.

Abstract

We investigate the ways in which celebrity identity myths are created, shaped, interpreted and utilised by media, celebrities and consumers. Two working-class female celebrities, Cheryl Cole and Katie Price, provide our focus, and we draw on an analysis of articles in the popular press, celebrity autobiographies and qualitative data collected with 16- to 18-year-olds. We find that class-infused celebrity identity myths (‘celebrity chav’) are constructed in terms of glamour, allure and charisma but also vulgarity, repulsion and ordinariness. Young consumers interpret these myths based on judgements of taste, morality, connection and worthiness and utilise them in order to support the identity goals of distinction, affirmation, belonging and enhancement.

Item Type: Journal Article
Journal or Publication Title: Journal of Marketing Management
Uncontrolled Keywords: /dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 73681
Deposited By: ep_importer_pure
Deposited On: 18 Jun 2015 05:40
Refereed?: Yes
Published?: Published
Last Modified: 07 Jan 2020 04:11
URI: https://eprints.lancs.ac.uk/id/eprint/73681

Actions (login required)

View Item View Item