Community-embedded human brands and dysfunctional community role dynamics : A study of the YouTube beauty community

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2019) Community-embedded human brands and dysfunctional community role dynamics : A study of the YouTube beauty community. In: Consumer Culture Theory Conference, 2019-07-17 - 2019-07-19. (Unpublished)

Full text not available from this repository.

Item Type:

Contribution to Conference (Paper)

Journal or Publication Title:

Consumer Culture Theory Conference

Departments:

Lancaster University Management School > Marketing

ID Code:

137151

Deposited By:

ep_importer_pure

Deposited On:

27 Sep 2019 10:35

Refereed?:

Yes

Published?:

Unpublished

Last Modified:

15 Jul 2024 08:40

URI:

https://eprints.lancs.ac.uk/id/eprint/137151