Roundtable - Everyone everywhere all at once:integrating novel approaches to social influence(rs)

Shoham, Meyrav and Watson, Jared and Cocker, Hayley and Daniels, Michelle and Grewal, Lauren and Khamitov, Mansur and Mardon, Rebecca and Matherly, Ted and Morvinski, Coby and Shalev, Edith and Smith, Rosanna and Valsesia, Francesca and Wu, Freeman (2023) Roundtable - Everyone everywhere all at once:integrating novel approaches to social influence(rs). In: Association for Consumer Research Conference, 2023-10-262023-10-29, Sheraton Grand Seattle. (Unpublished)

Abstract

This roundtable is a forum to discuss the multifaceted phenomenon of online social influence(rs), which has implications for influencer marketing effectiveness and consumer decision-making and well-being. It aims to bridge currently disparate knowledge on influencers and their followers and to develop a comprehensive agenda for future research.