Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2023) De-influencing : how online beauty gurus get followers to trust them by posting negative reviews. The Conversation.
Full text not available from this repository.Abstract
In a departure from their usual content, TikTok beauty influencers are “de-influencing”, telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing their criticism at products that they believe have been overhyped by other influencers on the platform.
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216545
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Deposited On:
20 Mar 2024 17:05
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Published
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20 Mar 2024 17:05