Stakeholder perspectives on fairness in the marketplace : Empirical evidence from the Kenyan alcohol market

Mwangi, Virginia and Cocker, Hayley and Piacentini, Maria (2023) Stakeholder perspectives on fairness in the marketplace : Empirical evidence from the Kenyan alcohol market. Marketing Theory. ISSN 1470-5931

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Item Type:

Journal Article

Journal or Publication Title:

Marketing Theory

Uncontrolled Keywords:

Research Output Funding/no_not_funded

Subjects:

?? no - not fundedmarketing ??

Departments:

Lancaster University Management School > Marketing

ID Code:

206348

Deposited By:

ep_importer_pure

Deposited On:

05 Oct 2023 13:00

Refereed?:

Yes

Published?:

Published

Last Modified:

17 Dec 2023 02:03

URI:

https://eprints.lancs.ac.uk/id/eprint/206348