When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2024) When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities. In: Influencer Marketing : Interdisciplinary and Socio-Cultural Perspectives. Key Issues in Marketing Management (1st Ed). Routledge, London. ISBN 9781032907185 (In Press)