Cocker, Hayley and Mardon, Rebecca and Daunt, Kate (2023) Don’t Hate the Haters:Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities. In: Association for Consumer Research Conference, 2023-10-262023-10-29, Sheraton Grand Seattle. (Unpublished)
Full text not available from this repository.Item Type:
Contribution to Conference
(Poster)
Journal or Publication Title:
Association for Consumer Research Conference
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ID Code:
208958
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Deposited On:
31 Oct 2023 12:05
Refereed?:
Yes
Published?:
Unpublished
Last Modified:
31 Oct 2023 12:05