The Transformative Impact of Online Communities on the Wellbeing of Women in a Developing Country

Abouseif, Mariam and Malone, Sheila and Cocker, Hayley (2022) The Transformative Impact of Online Communities on the Wellbeing of Women in a Developing Country. In: Consumer Culture Theory Conference, 2022-07-072022-07-09, Oregon State University + Virtual Gather Town Event.

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Abstract

This study explores how online consumption communities impact women’s wellbeing in a developing and conservative country like Egypt. It draws on the literature on consumption communities, gender within consumer research and wellbeing; under the umbrella of transformative consumer research. The research employs a netnographic approach as well as in-depth interviews.

Item Type:
Contribution to Conference (Poster)
Journal or Publication Title:
Consumer Culture Theory Conference
ID Code:
180629
Deposited By:
Deposited On:
07 Dec 2022 14:55
Refereed?:
Yes
Published?:
Published
Last Modified:
13 Dec 2022 09:50