Items where Department is "Marketing" and Year is 2015

Group by: Creators | Item Type | No Grouping
Number of items: 73.

Hamilton, Kathy and Dunnett, Susan and Piacentini, Maria, eds. (2015) Consumer vulnerability:conditions, contexts and characteristics. Routledge Studies in Critical Marketing . Routledge, London. ISBN 9780415858588

Ashman, Rachel and Patterson, Anthony (2015) Seeing the big picture in services marketing research:infographics, SEM and data visualisation. Journal of Services Marketing, 29 (6/7). pp. 613-621. ISSN 0887-6045

Auruskeviciene, Vilte and Butkeviciene, Jovita and Salciuviene, Laura (2015) Revisiting the role of traditional, electronic and mobile-based communication channels in the pharmaceutical industry of Lithuania. Engineering Economics, 26 (5). pp. 541-550. ISSN 2029-5839

Awanis, Sandra and Cui, Charles C. (2015) A Structural Equation Model of Credit Card Debt Among the Youth Market. In: Thriving in a New World Economy. Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) . Springer, Cham, pp. 61-64. ISBN 9783319241463

Awanis, Sandra and Cui, Charles C. (2015) Susceptibility to Credit Card Effects and Revolving Credit Card Holders:A Multi-Country Evaluation on British, Singaporean and Malaysian Youth Markets. In: Looking Forward, Looking Back. Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS) . Springer, Cham, pp. 806-809. ISBN 9783319241821

Bettany, Shona and Kerrane, Ben (2015) “Big mother” is watching you:the baby hacking trend of surveillant seduction in child consumer socialisation. In: Macromarketing conference, 2015-06-252015-06-28.

Blois, Keith and Hopkinson, Gillian (2015) Rejoinder to Hunt's "The bases of power approach to channel relationships". Journal of Marketing Management, 31 (7-8). pp. 765-773. ISSN 0267-257X

Chakrabarti, Ronika (2015) Understanding how mega food parks are agencing bottom-up approaches to food policy through fairer transvection systems for the bottom of the pyramid producer-consumer. In: Journal of Public Policy and Marketing Conference, 2015-06-04.

Chakrabarti, Ronika and Mason, Katherine Jane (2015) Can the pragmatist logic of inquiry inform consumer led market design. Advances in Consumer Research, 43. pp. 212-217. ISSN 0915-5524

Cocker, Hayley and Banister, Emma and Piacentini, Maria (2015) Producing and consuming celebrity identity myths:unpacking the classed identities of Cheryl Cole and Katie Price. Journal of Marketing Management, 31 (5-6). pp. 502-524. ISSN 0267-257X

Collins, Alan and Cronin, James and Burt, Steve and George, Richard (2015) From store brands to store brandscapes:the emergence of a time and money saving heuristic. European Journal of Marketing, 49 (5-6). pp. 894-918. ISSN 0309-0566

Cronin, James and McCarthy, Mary and Delaney, Mary (2015) Deconstructing consumer discipline : how self-management is experienced in the marketplace. European Journal of Marketing, 49 (11-12). pp. 1902-1922. ISSN 0309-0566

Cronin, James and Hopkinson, Gillian (2015) Problematizing the need for warm proximity::a note on the interpretive potential and social interventionism of watching documentary film. In: EIASM 8TH WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH, 2015-07-162015-07-17, The University of Edinburgh Business School. (Unpublished)

Daryanto, Ahmad and Salciuviene, Laura and Liu, Chih-Ling (2015) Why does animosity negatively affect product attitudes?:considering the role of anticipated future regret. Advances in Consumer Research, 43. ISSN 0915-5524

De Langhe, Bart and Puntoni, Stefano (2015) Bang for the buck:gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5). pp. 1137-1163. ISSN 0025-1909

De Mattos, Claudio and Salciuviene, Laura and Auruskeviciene, Vilte and Juneja, Garima (2015) What are decision making styles for international apparel brands in a large emerging market? Procedia Social and Behavioral Sciences, 213. pp. 683-686. ISSN 1877-0428

De Mattos, Claudio and Salciuviene, Laura and Sanghavi, Nitin and Yuan, Zhe (2015) Developing the brand of Chinese cars abroad:the case of the United Kingdom. In: Building and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED), 2015-12-102015-12-11, Nanjing University of Finance and Economics.

Doherty, Anne Marie and Alexander, Nicholas (2015) Liberty in Paris:international retailing, 1889-1932. Business History, 57 (4). pp. 485-511. ISSN 0007-6791

Freund, James (2015) The New Story:Rethinking being and power in the Anthropocene. In: UNSPECIFIED.

Freund, James (2015) Rev. Billy vs. the market:a sane man in a world of omnipotent fantasies. Journal of Marketing Management, 31 (13-14). pp. 1529-1551. ISSN 0267-257X

Gadalla, Eman (2015) The Virtual Experience Economy:A Service-Dominant Logic Perspective. In: Handbook on 3D3C Platforms. Springer, pp. 271-292. ISBN 9783319220406

Galindo, Anna (2015) Chapter 12: Digital Marketing. In: Foundations of marketing. McGraw Hill. ISBN 9780077167950

Gkiouzepas, Lampros and Hogg, Margaret Kathleen (2015) Towards a theory of visual signification. In: Advances in Advertising Research. European Advertising Academy, VI . Springer, Wiesbaden, pp. 179-199. ISBN 9783658105570

Gram, Malene and Hogg, Margaret and Blichfeldt, Bodil Stilling and MacLaran, Pauline (2015) Intergenerational relationships and food consumption: the stories of young adults leaving home. Young Consumers, 16 (1). pp. 71-84. ISSN 1747-3616

Hamilton, Kathy and Dunnett, Susan and Piacentini, Maria (2015) Consumer vulnerability:Conditions, contexts and characteristics. Routledge, London. ISBN 9780415858588

Hamilton, Kathy and Dunnett, Susan and Piacentini, Maria (2015) Introduction. In: Consumer Vulnerability. Routledge, pp. 1-10. ISBN 9780415858588

Hesketh, Ian and Cooper, Cary and Ivy, Jonathan (2015) Leaveism and work-life integration:the thinning blue line. Policing: Journal of Policy and Practice, 9 (2). pp. 183-194. ISSN 1751-4512

Hesketh, Ian and Cooper, Cary and Ivy, Jonathan (2015) Well-being, austerity and policing:is it worth investing in resilience training? Police Journal, 88 (3). pp. 220-230. ISSN 0032-258X

Hibbert, Sally and Piacentini, Maria and Hogg, Margaret (2015) Care leavers’ transitions to adulthood. In: Consumer vulnerability. Routledge Studies in Critical Marketing . Routledge, London, p. 117. ISBN 9780415858588

Hibbert, Sally and Piacentini, Maria Grazia and Hogg, Margaret Kathleen (2015) Care leavers' transitions to adulthood:challenges to self in adapting to new consumer roles. In: Consumer vulnerability. Routledge, London, pp. 117-129. ISBN 9780415858588

Higgins, Leighanne (2015) Keeping Christ in Christmas and Christian Life:The Influence of Religion on Consumer Decision-Making. In: Creative and Spirituality, 2015-01-012015-12-31.

Higgins, Leighanne (2015) Researcher-Researched-Place:The Power of Place in Creating Researcher Self- Transformation. In: 8th Workshop on Interpretive Consumer Research, 2015-04-152015-04-17, Edinburgh.

Hopkinson, Gillian and Cronin, James (2015) "When people take action ..." : mainstreaming malcontent and the role of the celebrity institutional entrepreneur. Journal of Marketing Management, 31 (13-14). pp. 1383-1402. ISSN 0267-257X

Hopkinson, Gillian (2015) How stories make it:antenarrative, graffiti and dead calves. In: Untold stories in organisations. Routledge Studies in Management, Organizations and Society . Routledge, London, pp. 285-317. ISBN 9781138790018

Hopkinson, Gillian (2015) Network graffiti:interaction as sensemaking. Industrial Marketing Management, 48. pp. 79-88. ISSN 0019-8501

Jacobi, Erik and Freund, James and Araujo, Luis (2015) Is there a gap in the market, and is there a market in the gap? : how advertising planning performs markets. Journal of Marketing Management, 31 (1-2). pp. 37-61. ISSN 0267-257X

Karpen, Ingo O. and Bove, Liliana L. and Lukas, Bryan A. and Zyphur, Michael J. (2015) Service-dominant orientation:measurement and impact on performance outcomes. Journal of Retailing, 91 (1). pp. 89-108. ISSN 0022-4359

Kerrane, Ben and Bettany, Shona M. and Kerrane, Katy (2015) Siblings as socialization agents:exploring the role of 'sibship' in the consumer socialization of children. European Journal of Marketing, 49 (5-6). pp. 713-735. ISSN 0309-0566

Khan, Hina and Rodrigo, Padmali (2015) Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions. In: Developments in Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer Nature, pp. 248-250.

Khan, Hina and Rodrigo, Padmali (2015) A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka. In: European International Business Academy (EIBA) Conference, 2015-12-012015-12-03.

Lacoste, Sylvie and Blois, Keith (2015) Suppliers’ power relationships with industrial key customers. Journal of Business and Industrial Marketing, 30 (5). pp. 562-571. ISSN 0885-8624

Liu, Chih-Ling and Keeling, Debbie and Hogg, Margaret (2015) Conceptualizing and examining the process of consumers’ choice of goal-pursuits. In: 8th Workshop on Interpretive Consumer Research, 2015-04-162015-04-17, University of Edinburgh Business School.

Liu, Chih-Ling and Keeling, Debbie and Hogg, Margaret (2015) Internal strategy narratives and external selves:the case of self-adornment in the management of personal well-being challenges in social relationships. In: Consumer Culture Theory Conference 2015, 2015-06-182015-06-21.

Liu, Rebecca (2015) Management learning in business networks : the process and the effects. Management Learning, 46 (3). pp. 337-360. ISSN 1350-5076

Liu, Rebecca and Siepel, Josh (2015) Do resource constraints trigger or hamper innovation?:a longitudinal study of UK high-tech firms. In: 22ND INNOVATION & PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE, 2015-06-142015-06-16.

Liu, Rebecca Ru-Yuh and Kop, Aysegul Eda (2015) The Usage of Social Media in New Product Development Process:The benefits and the challenges. In: Handbook of Research on Integrating Social Media into Strategic Marketing. IGI Global, Hershey, PA, pp. 120-139. ISBN 9781466683532

Liu, Rebecca Ru-Yuh and Wu, W and Tuncay-Celikel, A (2015) Corporate Social Capital:The Bright Side and the Dark Side. In: British Academy of Management, 2015-05-10, Portsmouth.

Mason, Katy (2015) Music and the making of markets. In: Organising music. Cambridge University Press, Cambridge. ISBN 9781107040953

Mason, Katy (2015) Videoing and ways of seeing management practices. In: British Academy of Management Conference Proceedings 2015. British Academy of Management, Portsmouth, UK.

Mason, Katy and Kjellberg, Hans and Hagberg, Johan (2015) Exploring the performativity of marketing:theories, practices and devices. Journal of Marketing Management, 31 (1-2). pp. 1-15. ISSN 0267-257X

Mason, Katy and Simoes, Claudia (2015) Using corporate identity artifacts to shape the practices of new strategic business relationships. In: Academy of Management Conference 2015. Academy of Management, CAN.

Mills, Scott and Patterson, Anthony and Quinn, Lee (2015) Fabricating celebrity brands via scandalous narrative:crafting, capering and commodifying the comedian, Russell Brand. Journal of Marketing Management, 31 (5-6). pp. 599-615. ISSN 0267-257X

Mouzas, Stefanos and Henneberg, Stephan C. (2015) Inter-cognitive representations in business networks. Industrial Marketing Management, 48. pp. 61-67. ISSN 0019-8501

O'Leary, Killian and O'Malley, Lisa and Patterson, Maurice (2015) A Spatial Voyage into Consumer Culture Theory. In: Academy of Marketing, 2015-07-072015-07-09, Limerick.

O'Leary, Killian and Patterson, Maurice and O'Malley, Lisa (2015) Consumption, Spatiality & CCT. In: 8th Workshop on Interpretive Consumer Research, 2015-04-152015-04-17, Edinburgh.

Onyas, Winfred and Ryan, Annmarie (2015) Agencing markets:actualizing ongoing market innovation. Industrial Marketing Management, 44. pp. 13-21. ISSN 0019-8501

Palo, Teea (2015) Interactive nature of business models:narrative approach. In: 31st IMP Conference, 2015-08-262015-09-26, University of Southern Denmark.

Palo, Teea (2015) An organized effort to shape a nascent eHealth market:actions and artefacts. In: 31st IMP Conference, 2015-08-262015-09-26, University of Southern Denmark.

Puntoni, Stefano and de Hooge, Ilona and Verbeke, Willem (2015) Advertising-induced embarrassment. Journal of Advertising, 44 (1). pp. 71-79. ISSN 0091-3367

Rindt, Jekaterina and Mouzas, Stefanos (2015) Exercising power in asymmetric relationships : the use of private rules. Industrial Marketing Management, 48. pp. 202-213. ISSN 0019-8501

Salciuviene, Laura and Daryanto, Anto (2015) Linking initial beliefs, trust, perceived value and purchase intentions in the context of second hand goods sold by unknown online retailers. In: AMS World Marketing Congress, 2015-07-142015-07-18, Italy.

Singh, Sukhpreet (2015) Statutory licensing, copyright exchange and other interesting copyright things from Korea! UNSPECIFIED.

Singh, Sukhpreet and Oliver, John (2015) Innovating and trading TV formats through brand management practices. In: Handbook of Media Branding. Springer International Publishing, Cham, Switzerland, pp. 187-197. ISBN 9783319182353

Skandalis, Alexandros and Banister, Emma and Byrom, John (2015) Marketplace transformation of classical music tastes:insights from the Bridgewater Hall concert place. In: Academy of Marketing Conference 2015, 2015-07-072015-07-09.

Skandalis, Alexandros and Banister, Emma and Byrom, John (2015) Toward a spatial theory of taste formation. Advances in Consumer Research, 43. pp. 404-408. ISSN 0915-5524

Skandalis, Alexandros and Banister, Emma and Byrom, John (2015) Using Bourdieu:the multi-sited ethnographic approach and music consumption. In: EIASM 8TH WORKSHOP ON INTERPRETIVE CONSUMER RESEARCH, 2015-07-162015-07-17, The University of Edinburgh Business School.

Skandalis, Alexandros and Byrom, John and Banister, Emma (2015) Brand scouting:co-creation of value in the Football Manager community. Advances in Consumer Research, 43. pp. 409-411. ISSN 0915-5524

Skandalis, Alexandros and Daskalopoulou, Athanasia (2015) The collective unfamiliar:towards a communal design approach. In: 11th European Academy of Design Conference, 2015-04-222015-04-24, Paris Descartes University.

Tarim, Emre (2015) What Are Applied Ethnographers up to?:Book Review: Guidelines for Field Research By Pertti J. Pelto Walnut Creek, CA: Left Coast Press, 2013. Symbolic Interaction, 38 (4). pp. 654-656. ISSN 0195-6086

Ulkuniemi, Pauliina and Araujo, Luis and Tähtinen, Jaana (2015) Purchasing as market-shaping:the case of component-based software engineering. Industrial Marketing Management, 44. pp. 54-62. ISSN 0019-8501

Whittle, Andrea and Housley, William and Gilchrist, Alan and Mueller, Frank and Lenney, Peter (2015) Category predication work, discursive leadership and strategic sensemaking. Human Relations, 68 (3). pp. 377-407. ISSN 0018-7267

Wu, Ying and Stewart, Malcolm and Liu, Rebecca Ru-Yuh (2015) Social Networking Sites and Marketing Strategies. In: Handbook of Research on Integrating Social Media into Strategic Marketing. IGI Global, Hershey, PA, pp. 207-239. ISBN 9781466683532

Zhang, Wiefan and Liu, Rebecca Ru-Yuh and Chatwin, Chris (2015) Investment guidance for the Chinese medical device market. Journal of Medical Marketing, 15 (1-2). pp. 4-9. ISSN 1745-7904

This list was generated on Fri Apr 19 16:42:35 2024 UTC.