Toward a spatial theory of taste formation

Skandalis, Alexandros and Banister, Emma and Byrom, John (2015) Toward a spatial theory of taste formation. Advances in Consumer Research, 43. pp. 404-408. ISSN 0915-5524

Abstract

The aim of this paper is to argue for the development of a spatial theory of taste. We posit that taste might be better understood as being spatially formed and performed via consumers’ aesthetic experiences at various consumption places. We illustrate the usefulness of a spatial conception of taste for contemporary consumer research.