Why does animosity negatively affect product attitudes?:considering the role of anticipated future regret

Daryanto, Ahmad and Salciuviene, Laura and Liu, Chih-Ling (2015) Why does animosity negatively affect product attitudes?:considering the role of anticipated future regret. Advances in Consumer Research, 43. ISSN 0915-5524

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Abstract

Although negative effects of animosity on consumer attitudes have been acknowledged, little has been achieved in explaining why those effects occur. This study is the first to consider the role of regret in explaining the negative effect of animosity on foreign product attitudes.

Item Type:
Journal Article
Journal or Publication Title:
Advances in Consumer Research
ID Code:
77486
Deposited By:
Deposited On:
07 Jan 2016 10:18
Refereed?:
Yes
Published?:
Published
Last Modified:
19 Apr 2020 23:55