Conceptualizing and examining the process of consumers’ choice of goal-pursuits

Liu, Chih-Ling and Keeling, Debbie and Hogg, Margaret (2015) Conceptualizing and examining the process of consumers’ choice of goal-pursuits. In: 8th Workshop on Interpretive Consumer Research, 2015-04-16 - 2015-04-17, University of Edinburgh Business School.

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Item Type:

Contribution to Conference (Paper)

Journal or Publication Title:

8th Workshop on Interpretive Consumer Research

Departments:

Lancaster University Management School > Marketing

ID Code:

74980

Deposited By:

ep_importer_pure

Deposited On: