Rejoinder to Hunt's "The bases of power approach to channel relationships"

Blois, Keith and Hopkinson, Gillian (2015) Rejoinder to Hunt's "The bases of power approach to channel relationships". Journal of Marketing Management, 31 (7-8). pp. 765-773. ISSN 0267-257X

Abstract

The critique of Blois and Hopkinson (2013) presented by Hunt is examined. Hunt argues that Blois and Hopkinson (2013): make criticisms of the power-base approach in channels of distribution research; that these criticisms can be categorised under five headings; and, that each of these criticism are suspect. This rejoinder examines each of Hunt’s claims and argues that they are not fully convincing.