Videoing and ways of seeing management practices

Mason, Katy (2015) Videoing and ways of seeing management practices. In: British Academy of Management Conference Proceedings 2015. British Academy of Management, Portsmouth, UK.

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Abstract

This paper uses social practice theory to explore the potential of video to generate new ‘ways of seeing’ organising and management practices. The ontological assumptions of social practice theory are invoked to suggest how organisational researchers should practice the videoing, analysing and representing of videography-based research. Examples are drawn from visual anthropology, film theory and film studies to show how inserting the camera into ordinary everyday research practices is likely to change the way we construct and represent new organisation, management and market knowledge. In so doing, we show the power of videography to generate new knowledge at an ontological level. Finally, the institutional implications for publishing and the production and circulation of knowledge are considered in light of these new researching-videoing practices, in the context of technological change in the world of video production and circulation.