Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions

Khan, Hina and Rodrigo, Padmali (2015) Seeking Country of Origin Information as an Indicator of Social Status to Make Egoistical Purchase Decisions. In: Developments in Marketing Science : Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer Nature, pp. 248-250.

Abstract

This study investigated elite Sri Lankan consumers’ egoistical purchase motives for seeking Country of Origin (COO) information when purchasing convenience, shopping and luxury goods for different occasions. 327 self-administered questionnaires were returned. The findings revealed the consumers’ motives were influenced by their desire to boost their ego, power and enhance social standing.