Items where Author is "Mardon, Rebecca"

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2024) When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities. In: Influencer Marketing : Interdisciplinary and Socio-Cultural Perspectives. Key Issues in Marketing Management (1st Ed). Routledge, London. ISBN 9781032907185 (In Press)

Cocker, Hayley and Mardon, Rebecca and Daunt, Kate (2024) We’re Not Deviant, You Are! How Consumption Communities Neutralise Accusations of Deviance. In: Academy of Marketing Conference, 2024-07-01 - 2024-07-04, Cardiff Business School. (Unpublished)

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2024) Why you might start to hate the influencers you once loved. The Conversation.

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2023) How Social Media Influencers Impact Consumer Collectives : An Embeddedness Perspective. Journal of Consumer Research, 50 (3). pp. 617-644. ISSN 0093-5301

Shoham, Meyrav and Watson, Jared and Cocker, Hayley and Daniels, Michelle and Grewal, Lauren and Khamitov, Mansur and Mardon, Rebecca and Matherly, Ted and Morvinski, Coby and Shalev, Edith and Smith, Rosanna and Valsesia, Francesca and Wu, Freeman (2023) Roundtable - Everyone everywhere all at once : integrating novel approaches to social influence(rs). In: Association for Consumer Research Conference, 2023-10-26 - 2023-10-29, Sheraton Grand Seattle. (Unpublished)

Cocker, Hayley and Mardon, Rebecca and Daunt, Kate (2023) Don’t Hate the Haters : Collective Neutralization of Deviance in Influencer-Focused Anti-Person-Brand Communities. In: Association for Consumer Research Conference, 2023-10-26 - 2023-10-29, Sheraton Grand Seattle. (Unpublished)

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2023) When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities. Journal of Marketing Management, 39 (11-12). pp. 1132-1162. ISSN 0267-257X

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2023) De-influencing : how online beauty gurus get followers to trust them by posting negative reviews. The Conversation.

Mardon, Rebecca and Daunt, Kate and Cocker, Hayley (2022) Written Evidence Submitted to the UK Parliament's Digital, Culture, Media and Sport Committee's Inquiry into Influencer Culture : INF0005 Influencer Culture. UNSPECIFIED.

Cocker, Hayley and Mardon, Rebecca and Daunt, Kate (2021) Social media influencers & transgressive celebrity endorsement in consumption community contexts. European Journal of Marketing, 55 (7). pp. 1841-1872. ISSN 0309-0566

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2019) Community-embedded human brands and dysfunctional community role dynamics : A study of the YouTube beauty community. In: Consumer Culture Theory Conference, 2019-07-17 - 2019-07-19. (Unpublished)

Mardon, Rebecca and Cocker, Hayley and Daunt, Kate (2018) Constructing and commodifying the tribal celebrity : A dramaturgical perspective. In: Academy of Marketing Conference, 2018-07-02 - 2018-07-05. (Unpublished)