Items where Author is "Tonks, D G"

Tonks, D G (2009) Validity and the design of market segments. Journal of Marketing Management, 25 (3/4). pp. 341-356. ISSN 0267-257X

Tonks, D G and Eccles, S A (2005) Smoke signals: understanding cigarette addiction amongst women. In: Critical Management Studies Conference (Cambridge) - 2005 :. unknown, N/A, p. 13.

Tonks, D G (2005) Using geodemographics to analyse the characteristics of undergraduates in UK higher education (Constructing and Construing Market Segments). PhD thesis, UNSPECIFIED.

Tonks, D G (2005) The processing and pedagogy of marketing simulations. Active Learning in Higher Education, 5 (4). pp. 371-382. ISSN 1469-7874

Tonks, D G (2004) Identifying market segments in consumer markets: variable selection and data interpretation. Working Paper. The Department of Marketing, Lancaster University.

Tonks, D G (2004) Identifying segments in consumer markets: variable selection and data interpretation. In: Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004 :. Thexis, St Gallen. ISBN 3-908545-96-X

Tonks, D G and Farr, M W (2003) Market segmentation and management students: participation in higher education. International Journal of Management Education, 3 (1). p. 38. ISSN 1472-8117

Tonks, D G (2002) Marketing as cooking: return of the sophists. Journal of Marketing Management, 18 (7-8). pp. 803-822. ISSN 0267-257X

Tonks, D G (2002) Using marketing simulations for teaching and learning: reflections of an evolution. Active Learning in Higher Education, 3 (2). pp. 177-194. ISSN 1469-7874

Tonks, D G and Farr, M W (2002) Widening access and participation in UK higher education. International Journal of Educational Management, 17 (1). pp. 26-36. ISSN 0951-354X

Tonks, D G and Farr, M W (2001) Market segments: fallacies and faults. Active Learning in Higher Education, 2 (2). pp. 187-203. ISSN 1469-7874

Tonks, D G (2001) Marketing as cooking: a prologue. In: Academy of Marketing Annual Conference (Cardiff University) - 2001 :. unknown, N/A.

Tonks, D G (2000) Marketing management. In: Practical Financial Management :. Gee and Co, London, pp. 1-71. ISBN 0852588062

Tonks, D G (1999) Access to UK higher education, 1991-98 using geodemographics. Widening Participation and Lifelong Learning, 1 (2). pp. 6-15. ISSN 1466-6529

Tonks, D G (1998) Exploring the principles of market segmentation. In: The CIM Handbook of Strategic Marketing :. Butterworth-Heinemann, Oxford, pp. 103-120. ISBN 0750626135

Tonks, D G (1998) Market segments for marketing students. In: Academy of Marketing Annual Conference (Sheffield University) - 1998 :. unknown, N/A, pp. 530-533.

Armitage, S and Tonks, D G (1997) A framework for understanding learning from management simulations. Journal of Computer Assisted Learning, 13 (1). pp. 48-58. ISSN 0266-4909

Clarkson, S and Tonks, D G (1997) A geodemographic analysis of degree performance. Higher Education Review -London-, 30 (1). pp. 5-19. ISSN 0018-1609