Exploring the principles of market segmentation

Tonks, D G (1998) Exploring the principles of market segmentation. In: The CIM Handbook of Strategic Marketing. Butterworth-Heinemann, Oxford, pp. 103-120. ISBN 0750626135

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/learningandpedagogical
Departments: Lancaster University Management School > Marketing
ID Code: 46048
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 19:55
Refereed?: No
Published?: Published
Last Modified: 02 Jan 2020 00:34
URI: https://eprints.lancs.ac.uk/id/eprint/46048

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