Identifying segments in consumer markets: variable selection and data interpretation

Tonks, D G (2004) Identifying segments in consumer markets: variable selection and data interpretation. In: Proceedings of SIG Market Segmentation Research Seminar, Warwick Business School, 29th June 2004 :. Thexis, St Gallen. ISBN 3-908545-96-X

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Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46602
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Deposited On:
11 Jul 2011 20:03
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Published
Last Modified:
16 Jul 2024 02:18