Market segments: fallacies and faults

Tonks, D G and Farr, M W (2001) Market segments: fallacies and faults. Active Learning in Higher Education, 2 (2). pp. 187-203. ISSN 1469-7874

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Item Type: Journal Article
Journal or Publication Title: Active Learning in Higher Education
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Departments: Lancaster University Management School > Marketing
ID Code: 43655
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:02
Refereed?: Yes
Published?: Published
Last Modified: 11 Nov 2019 01:34

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