Items where Author is "Auty, S G"

Journal Article

Auty, S G (2005) Toying with the mind: product placement in video games. Finanza Marketing e Produzione, 23 (3). pp. 12-18.

Auty, S G and Lewis, C (2004) Exploring children's choice: the reminder effect of product placement. Psychology and Marketing, 21 (9). pp. 697-713. ISSN 0742-6046

Auty, S G and Elliott, R (2001) Being like or being liked: identity vs. approval in a social context. Advances in Consumer Research, 28 (1). pp. 235-241. ISSN 0915-5524

Auty, S G and Elliott, R (1999) 'Reading' advertising and 'writing' identity. Advances in Consumer Research, 26 (1). pp. 439-444. ISSN 0915-5524

Auty, S G and Long, G (1999) Tribal warfare and gaps affecting internal service quality. International Journal of Service Industry Management, 10 (1). pp. 7-22. ISSN 0956-4233

Auty, S G and Elliott, R (1998) Fashion involvement, self-monitoring and the meaning of brands. Journal of Product and Brand Management, 7 (2). pp. 109-123. ISSN 1061-0421

Auty, S G (1996) Designing and testing a resource-based method for setting professional fees. Journal of Professional Services Marketing, 13 (2). pp. 71-92. ISSN 0748-4623

Contribution in Book/Report/Proceedings

Auty, S G and Lewis, C (2004) The delicious paradox: preconscious processing of product placements by children. In: The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion :. Lawrence Erlbaum Associates, New Jersey, pp. 177-133. ISBN 0-8058-4641-7

Auty, S G and Lemmon, R (2003) Processing and perceptions of product placements: do men and women watch the same movie? In: Conference of the American Academy of Advertising ( ) - 2003 :. unknown, N/A, pp. 9-15.

Auty, S G and Elliott, R (1998) Social identity and the meaning of fashion brands. In: European Advances in Consumer Research ( ) - 1998 :. Association for Consumer Research, Provo, pp. 1-10. ISBN 0-915552-39-6