'Reading' advertising and 'writing' identity

Auty, S G and Elliott, R (1999) 'Reading' advertising and 'writing' identity. Advances in Consumer Research, 26 (1). pp. 439-444. ISSN 0915-5524

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Item Type:

Journal Article

Journal or Publication Title:

Advances in Consumer Research

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch

Subjects:

?? discipline-based research ??

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ID Code:

43447

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Deposited On:

11 Jul 2011 17:59

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 11:46

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