Fashion involvement, self-monitoring and the meaning of brands

Auty, S G and Elliott, R (1998) Fashion involvement, self-monitoring and the meaning of brands. Journal of Product and Brand Management, 7 (2). pp. 109-123. ISSN 1061-0421

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Product and Brand Management
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
43449
Deposited By:
Deposited On:
11 Jul 2011 17:59
Refereed?:
Yes
Published?:
Published
Last Modified:
06 Jun 2020 01:58