Fashion involvement, self-monitoring and the meaning of brands

Auty, S G and Elliott, R (1998) Fashion involvement, self-monitoring and the meaning of brands. Journal of Product and Brand Management, 7 (2). pp. 109-123. ISSN 1061-0421

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Journal of Product and Brand Management

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1408

Subjects:

?? strategy and managementmanagement of technology and innovationdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

43449

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 17:59

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 11:46

URI:

https://eprints.lancs.ac.uk/id/eprint/43449