Processing and perceptions of product placements: do men and women watch the same movie?

Auty, S G and Lemmon, R (2003) Processing and perceptions of product placements: do men and women watch the same movie? In: Conference of the American Academy of Advertising ( ) - 2003. unknown, N/A, pp. 9-15.

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
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ID Code:
46218
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Deposited On:
11 Jul 2011 19:57
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Apr 2020 00:45