Items where Author is "Walsh, G"

Journal Article

Shiu, E and Walsh, G and Hassan, L M and Shaw, D (2011) Consumer uncertainty: revisited. Psychology and Marketing, 28 (6). pp. 584-607. ISSN 0742-6046

Walsh, G and Shiu, E and Hassan, L M and Michaelidou, N and Beatty, S E (2011) How emotions mediate the link between store-environmental cues, store-choice criteria, and marketing outcomes. Journal of Business Research, 64 (7). pp. 737-744. ISSN 0148-2963

Hassan, L M and Shiu, E and Walsh, G (2011) A multi-country assessment of the long-term orientation and scale. International Marketing Review, 28 (1). pp. 81-101.

Walsh, G and Hassan, L M and Shiu, E and Andrews, C and Hastings, G (2010) Segmentation in social marketing: insights from the EU's antismoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1165. ISSN 0309-0566

Shiu, E and Hassan, L M and Walsh, G (2009) Demarketing tobacco through governmental policies - the 4 Ps revisited. Journal of Business Research, 62 (2). pp. 269-278. ISSN 0148-2963

Hassan, L M and Shiu, E and Walsh, G and Hastings, G (2009) HELP - for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27 (4). pp. 486-502.

Hassan, L M and Walsh, G and Shiu, E and Hastings, G and Harris, F (2007) Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. Journal of Advertising, 36 (2). pp. 15-31. ISSN 1557-7805