HELP - for a life without tobacco: a case study on demarketing across two levels.

Hassan, L M and Shiu, E and Walsh, G and Hastings, G (2009) HELP - for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27 (4). pp. 486-502.

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Item Type:
Journal Article
Journal or Publication Title:
Marketing Intelligence and Planning
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
ID Code:
45854
Deposited By:
Deposited On:
11 Jul 2011 18:39
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Jan 2020 07:34