Demarketing tobacco through governmental policies - the 4 Ps revisited.

Shiu, E and Hassan, L M and Walsh, G (2009) Demarketing tobacco through governmental policies - the 4 Ps revisited. Journal of Business Research, 62 (2). pp. 269-278. ISSN 0148-2963

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Item Type:
Journal Article
Journal or Publication Title:
Journal of Business Research
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
?? MARKETINGDISCIPLINE-BASED RESEARCH ??
ID Code:
45853
Deposited By:
Deposited On:
11 Jul 2011 18:39
Refereed?:
Yes
Published?:
Published
Last Modified:
14 Sep 2023 23:56