Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states.

Hassan, L M and Walsh, G and Shiu, E and Hastings, G and Harris, F (2007) Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. Journal of Advertising, 36 (2). pp. 15-31. ISSN 1557-7805

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Journal of Advertising

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/3300/3315

Subjects:

?? communicationbusiness and international managementmarketing ??

Departments:

Lancaster University Management School > Marketing

ID Code:

45861

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:39

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:13

URI:

https://eprints.lancs.ac.uk/id/eprint/45861