Items where Author is "Nemkova, Ekaterina"

Journal Article

Oliveira, João S. and Hultman, Magnus and Boso, Nathaniel and Hodgkinson, Ian and Hughes, Paul and Nemkova, Ekaterina and Souchon, Anne (2023) Decision-making in international marketing : past, present and future. International Marketing Review, 40 (3). pp. 413-428. ISSN 0265-1335

Hultman, Magnus and Boso, Nathaniel and Yeboah-Banin, Abina and Hodgkinson, Ian R. and Souchon, Anne and Nemkova, Ekaterina and Hughes, Paul (2022) How agency and self‐efficacy moderate the effects of strategic improvisational behaviors on sales performance: Evidence from an emerging market. European Management Review, 19 (3). pp. 417-435. ISSN 1740-4754

Banin, Abena Yeboah and Boso, Nathaniel and Hultman, Magnus and Souchon, Anne L. and Hughes, Paul and Nemkova, Ekaterina (2016) Salesperson improvisation: Antecedents, performance outcomes, and boundary conditions. Industrial Marketing Management, 59. pp. 120-130. ISSN 0019-8501

Souchon, Anne L. and Hughes, Paul and Farrell, Andrew M. and Nemkova, Ekaterina and Oliveira, João S. (2016) Spontaneity and international marketing performance. International Marketing Review, 33 (5). pp. 671-690. ISSN 0265-1335

Nemkova, Ekaterina and Souchon, Anne L. and Hughes, Paul and Micevski, Milena (2015) Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting. Journal of International Marketing, 23 (3). ISSN 1069-031X

Nemkova, Ekaterina and Souchon, Anne L. and Hughes, Paul (2012) Export decision‐making orientation: an exploratory study. International Marketing Review, 29 (4). pp. 349-378. ISSN 0265-1335

Contribution in Book/Report/Proceedings

Nemkova, Ekaterina and Souchon, Anne and Hughes, Paul (2016) Export Decision-Making: Combining Planning and Improvisation to Enhance Performance. In: Marketing Challenges in a Turbulent Business Environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science. ISBN 978-3-319-79277-4