Souchon, Anne L. and Hughes, Paul and Farrell, Andrew M. and Nemkova, Ekaterina and Oliveira, João S. (2016) Spontaneity and international marketing performance. International Marketing Review, 33 (5). pp. 671-690. ISSN 0265-1335
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Official URL: https://doi.org/10.1108/imr-06-2014-0199
Item Type:
Journal Article
Journal or Publication Title:
International Marketing Review
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/asjc/1400/1406
Subjects:
?? ECONOMICS AND ECONOMETRICSBUSINESS AND INTERNATIONAL MANAGEMENTMARKETING ??
ID Code:
205825
Deposited By:
Deposited On:
06 Oct 2023 11:50
Refereed?:
Yes
Published?:
Published
Last Modified:
06 Oct 2023 11:50