Nemkova, Ekaterina and Souchon, Anne and Hughes, Paul (2016) Export Decision-Making: Combining Planning and Improvisation to Enhance Performance. In: Marketing Challenges in a Turbulent Business Environment. Academy of Marketing Science. ISBN 978-3-319-79277-4
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Official URL: https://doi.org/10.1007/978-3-319-19428-8_38
Item Type:
Contribution in Book/Report/Proceedings
ID Code:
205824
Deposited By:
Deposited On:
06 Oct 2023 12:55
Refereed?:
Yes
Published?:
Published
Last Modified:
06 Oct 2023 12:55