Export Decision-Making: Combining Planning and Improvisation to Enhance Performance

Nemkova, Ekaterina and Souchon, Anne and Hughes, Paul (2016) Export Decision-Making: Combining Planning and Improvisation to Enhance Performance. In: Marketing Challenges in a Turbulent Business Environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Academy of Marketing Science. ISBN 978-3-319-79277-4