Items where Author is "Long, G"

Journal Article

Hartley, M and Angold, S J and Hogg, M K and Long, G (1999) Relationship marketing and privacy. Exploring the thresholds. Journal of Marketing Practice: Applied Marketing Science, 5 (1). pp. 4-20. ISSN 1355-2538

Auty, S G and Long, G (1999) Tribal warfare and gaps affecting internal service quality. International Journal of Service Industry Management, 10 (1). pp. 7-22. ISSN 0956-4233

Long, G and Angold, S J and Hogg, M K (1998) Data, privacy and relationship marketing: a conundrum. Journal of Database Marketing, 5 (3). pp. 231-244. ISSN 1350-2328

Long, G and Araujo, L M and Childs, S K and Easton, G (1998) Editorial. Lambda, Current Awareness Journal in Marketing, 7 (2).

Long, G and Hogg, M K and Davidson, D and Nuttall, J (1998) Marketing relationships and the internet: towards a framework. Journal of Database Marketing, 6 (2). pp. 105-126. ISSN 1350-2328

Contribution in Book/Report/Proceedings

Hogg, M K and Bettany, S and Long, G (2000) Shifting the discourse: feminist perspectives on consumer behaviour research. In: Marketing and Feminism: Current Issues and Research :. Routledge, London and New York, pp. 112-128. ISBN 0-415-21973-6

Eccles, P and Bettany, S and Hogg, M K and Long, G (1999) Transforming relationship marketing via subversive readings. In: Critical Management Studies Conference (Manchester ) - 1999 :. unknown, N/A.

Davidson, D and Nuttall, J and Long, G (1998) Marketing relationships and the internet: developing framework. In: Annual Conference of the Academy of Marketing (Sheffield Business School, AMA Conference, Sheffield ) - 1998 :. unknown, N/A, pp. 348-353.

Davidson, D and Nuttall, J and Hogg, M K and Long, G (1998) Proceedings of the 1998 annual conferences of the Academy of Marketing. In: Academy of Marketing Annual Conference (Sheffield University) - 1998 :. unknown, N/A, pp. 628-629.

Long, G (1997) Improving internal service quality: the usefulness of an external quality model. In: American Marketing Association Special Conference (Dublin) - 1997 :. unknown, N/A, pp. 155-171.