Data, privacy and relationship marketing: a conundrum

Long, G and Angold, S J and Hogg, M K (1998) Data, privacy and relationship marketing: a conundrum. Journal of Database Marketing, 5 (3). pp. 231-244. ISSN 1350-2328

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Journal of Database Marketing

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch

Subjects:

?? discipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

43474

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 17:59

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 11:46

URI:

https://eprints.lancs.ac.uk/id/eprint/43474