Items where Author is "Schroder, M J A"

McEachern, M and Schroder, M J A and Willock, J and Whitelock, J M and Mason, R (2007) Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand. Journal of Product and Brand Management, 16 (3). pp. 168-177. ISSN 1061-0421

McEachern, M and Schroder, M J A (2005) Building a consumer value via product endorsement: the RSPCA's role in shaping society's consumer towards animal welfare. In: Academy of Marketing Annual Conference (Dublin Institute of Technology) - 2005 :. unknown, N/A.

Schroder, M J A and McEachern, M (2005) Fast foods and ethical consumer value: a focus on McDonald's and Kentucky Fried Chicken. British Food Journal, 107 (4). pp. 212-224. ISSN 0007-070X

Monika, J A and Schroder, M J A and Morven, G and McEachern, M (2004) Consumer value conflicts surrounding ethical food purchase decisions: a focus on animal welfare. International Journal of Consumer Studies, 28 (2). pp. 168-177. ISSN 1470-6423

McEachern, M and Schroder, M J A (2004) Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector. Journal of Consumer Marketing, 21 (7). pp. 497-509. ISSN 0736-3761

Schroder, M J A and McEachern, M (2003) Empowering the ethical food consumer. In: Institute of Consumer Sciences Research Conference (UWIC, Cardiff) - 2003 :. unknown, N/A.

McEachern, M and Schroder, M J A (2003) Relevance of quality logos as a marketing communication mechanism for fresh meat and their impact upon consumer choice and empowerment. In: European Marketing Academy Conference (Glasgow) - 2003 :. unknown, N/A.

Monika, J A and Schroder, M J A and Morven, G and McEachern, M (2002) ISO 9001 as an audit frame for integrated quality management in meat supply chains: the example of Scottish beef. Managerial Auditing Journal, 17 (1/2). pp. 79-85. ISSN 0268-6902

McEachern, M and Schroder, M J A (2002) The role of livestock production ethics in consumer values towards meat. Journal of Agricultural and Environmental Ethics, 15 (2). pp. 221-237. ISSN 1187-7863

Jack, F R and Piacentini, M G and Schroder, M J A (1998) Perception and role of fruit in the workday diets of Scottish lorry drivers. Appetite, 30 (2). pp. 139-149. ISSN 1095-8304

Jack, F R and O'Neil, J and Piacentini, M G and Schroder, M J A (1997) Perceptions of fruit as a snack: a comparison with manufactured snack food. Food Quality and Preference, 8. pp. 175-182. ISSN 0950-3293