Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand

McEachern, M and Schroder, M J A and Willock, J and Whitelock, J M and Mason, R (2007) Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand. Journal of Product and Brand Management, 16 (3). pp. 168-177. ISSN 1061-0421

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Journal of Product and Brand Management

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1408

Subjects:

?? strategy and managementmanagement of technology and innovationdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

44668

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:19

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:00

URI:

https://eprints.lancs.ac.uk/id/eprint/44668