Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector

McEachern, M and Schroder, M J A (2004) Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector. Journal of Consumer Marketing, 21 (7). pp. 497-509. ISSN 0736-3761

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

Journal of Consumer Marketing

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1403

Subjects:

?? business and international managementmarketingdiscipline-based research ??

Departments:

Lancaster University Management School > Marketing

ID Code:

44602

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:18

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 11:59

URI:

https://eprints.lancs.ac.uk/id/eprint/44602