Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector

McEachern, M and Schroder, M J A (2004) Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector. Journal of Consumer Marketing, 21 (7). pp. 497-509. ISSN 0736-3761

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Item Type: Journal Article
Journal or Publication Title: Journal of Consumer Marketing
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 44602
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:18
Refereed?: Yes
Published?: Published
Last Modified: 07 Jan 2020 03:04
URI: https://eprints.lancs.ac.uk/id/eprint/44602

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