Items where Author is "Piercy, N"

Journal Article

Piercy, N and Alexander, N S (1988) Retailer marketing information strategies. Journal of the Market Research Society, 30 (1). pp. 87-93.

Piercy, N and Alexander, N S (1988) The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. The Service Industries Journal, 8 (2). pp. 155-175. ISSN 0264-2069

Contribution in Book/Report/Proceedings

Piercy, N and Alexander, N S (1996) The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. In: Retail Marketing :. Routledge, London and New York, pp. 43-63. ISBN 9780714641751