The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

Piercy, N and Alexander, N S (1988) The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. The Service Industries Journal, 8 (2). pp. 155-175. ISSN 0264-2069

Full text not available from this repository.

Item Type:

Journal Article

Journal or Publication Title:

The Service Industries Journal

Uncontrolled Keywords:

/dk/atira/pure/subjectarea/asjc/1400/1408

Subjects:

?? strategy and managementmanagement of technology and innovationcontributions to practice ??

Departments:

Lancaster University Management School > Marketing

ID Code:

45733

Deposited By:

ep_importer_pure

Deposited On:

11 Jul 2011 18:37

Refereed?:

Yes

Published?:

Published

Last Modified:

15 Jul 2024 12:12

URI:

https://eprints.lancs.ac.uk/id/eprint/45733