Retailer marketing information strategies

Piercy, N and Alexander, N S (1988) Retailer marketing information strategies. Journal of the Market Research Society, 30 (1). pp. 87-93.

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Item Type: Journal Article
Journal or Publication Title: Journal of the Market Research Society
Uncontrolled Keywords: /dk/atira/pure/subjectarea/asjc/2700
Departments: Lancaster University Management School > Marketing
ID Code: 45734
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 18:37
Refereed?: Yes
Published?: Published
Last Modified: 08 Feb 2020 01:45

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