Items where Author is "Mason, R"

McEachern, M and Schroder, M J A and Willock, J and Whitelock, J M and Mason, R (2007) Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand. Journal of Product and Brand Management, 16 (3). pp. 168-177. ISSN 1061-0421

McEachern, M and Willock, J and Whitelock, J M and Mason, R (2005) Branded meat labels: can personality assessment improve livestock producer-groups' understanding of consumer purchase behaviour. In: Annual Meeting of the Association for the Study of Food and Society (ASFS) and the Agriculture, Food, and Human Values Society (AFHVS) (Portland) - 2005 :. unknown, N/A.