Branded meat labels: can personality assessment improve livestock producer-groups' understanding of consumer purchase behaviour

McEachern, M and Willock, J and Whitelock, J M and Mason, R (2005) Branded meat labels: can personality assessment improve livestock producer-groups' understanding of consumer purchase behaviour. In: Annual Meeting of the Association for the Study of Food and Society (ASFS) and the Agriculture, Food, and Human Values Society (AFHVS) (Portland) - 2005. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Uncontrolled Keywords: /dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
Departments: Lancaster University Management School > Marketing
ID Code: 46712
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:05
Refereed?: Yes
Published?: Published
Last Modified: 17 Feb 2020 05:03
URI: https://eprints.lancs.ac.uk/id/eprint/46712

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