Items where Author is "Hastings, G"
Walsh, G and Hassan, L M and Shiu, E and Andrews, C and Hastings, G (2010) Segmentation in social marketing: insights from the EU's antismoking campaign. European Journal of Marketing, 44 (7/8). pp. 1140-1165. ISSN 0309-0566
Brown, A K and Moodie, C and MacKintosh, A M and Hastings, G and Hassan, L M and Thrasher, J (2010) The association of normative perceptions with adolescent smoking intentions. Journal of Adolescence, 33 (5). pp. 603-614. ISSN 1095-9254
Hassan, L M and Shiu, E and Walsh, G and Hastings, G (2009) HELP - for a life without tobacco: a case study on demarketing across two levels. Marketing Intelligence and Planning, 27 (4). pp. 486-502.
Hyland, A and Hassan, L M and Higbee, C and Boudreau, C and Fong, G T and Borland, R and Cummings, K M and Yan, M and Thompson, M and Hastings, G (2009) The impact of smoke-free legislation in Scotland: results from the Scottish ITC Scotland/UK longitudinal surveys. European Journal of Public Health, 19. pp. 198-205. ISSN 1464-360X
Hassan, L M and Shiu, E and Thrasher, J and Fong, G T and Hastings, G (2008) Exploring the effectives of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control Four Country survey. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 263-274. ISSN 1465-4520
Hyland, A and Higbee, C and Hassan, L M and Fong, G T and Borland, R and Cummings, K M and Hastings, G (2008) Smoke-free Ireland have more smoking inside the home and less in pubs than the UK? Findings from the International Tobacco Control Policy evaluation project. European Journal of Public Health, 18. pp. 63-65. ISSN 1464-360X
Grant, I C and Hassan, L M and Hastings, G and MacKintosh, A M and Eadie, D (2008) The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 275-285. ISSN 1465-4520
Hassan, L M and Walsh, G and Shiu, E and Hastings, G and Harris, F (2007) Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight eastern EU member states. Journal of Advertising, 36 (2). pp. 15-31. ISSN 1557-7805