Items where Author is "Easton, G"

Journal Article

Kwon, W and Easton, G (2010) Conceptualising the role of evaluation systems in markets: the case of dominant evaluators. Marketing Theory, 10 (2). pp. 123-143. ISSN 1470-5931

Easton, G (2010) Critical realism in case study research. Industrial Marketing Management, 39 (1). pp. 118-128. ISSN 0019-8501

Vanharanta, M and Easton, G (2010) Intuitive marketing thinking: the use of mental simulations in the industrial marketing context. Industrial Marketing Management, 39. pp. 425-436. ISSN 0019-8501

Easton, G (2010) Manager-researcher relationships. The IMP Journal, 1 (4). pp. 31-56. ISSN 0809-7259

Lenney, P and Easton, G (2009) Actors, resources, activities and commitments. Industrial Marketing Management, 38 (5). pp. 553-561. ISSN 0019-8501

Easton, G and Brooks, R J and Georgieva, C and Wilkinson, I (2008) Understanding the dynamics of industrial networks using Kauffman Boolean networks. Advances in Complex Systems, 11 (1). pp. 139-164. ISSN 0219-5259

Bowey, J L and Easton, G (2007) Entrepreneurial social capital unplugged: an activity bases analysis. International Small Business Journal, 25 (3). pp. 268-298. ISSN 0266-2426

Easton, G (2007) Liberating the markets for journal publications: some specific options. Journal of Management Studies, 44 (4). pp. 628-639. ISSN 0022-2380

Bowey, J L and Easton, G (2007) Net social capital processes. Journal of Business and Industrial Marketing, 22 (3). pp. 171-177. ISSN 0885-8624

McLoughlin, D and Easton, G (2004) The quiet market: a Critical Realist account of C2C exchange in the West of Ireland. Advances in Consumer Research, 31. pp. 735-739. ISSN 0915-5524

Easton, G and Araujo, L M (2003) Evaluating the impact of B2B e-commerce: a contingent approach. Industrial Marketing Management, 32 (5). pp. 431-439. ISSN 0019-8501

Easton, G and Bettany, S and Zolkiewski, J (2003) Mapping industrial marketing knowledge: a study of an IMP conference. Journal of Business and Industrial Marketing, 18. pp. 529-544. ISSN 0885-8624

Easton, G and Easton, D M (2003) Marketing journals and the research assessment exercise. Journal of Marketing Management, 19 (1/2). pp. 5-25. ISSN 0267-257X

Harrison, D and Easton, G (2002) Collective action in the face of international environmental regulation. Business Strategy and the Environment, 11 (3). pp. 143-153. ISSN 0964-4733

Easton, G (2002) Marketing: a Critical Realist approach. Journal of Business Research, 55 (2). pp. 103-109. ISSN 0148-2963

Harrison, D and Easton, G (2002) Patterns of actor response to environmental change. Journal of Business Research, 55 (7). pp. 545-552. ISSN 0148-2963

Wilkinson, I and Mattson, L G and Easton, G (2000) International competitiveness and trade promotion policy from a network perspective. Journal of World Business, 35 (3). pp. 275-299. ISSN 1090-9516

Perks, H and Easton, G (2000) Strategic alliances: partner as customer. Industrial Marketing Management, 29 (4). pp. 327-338. ISSN 0019-8501

Long, G and Araujo, L M and Childs, S K and Easton, G (1998) Editorial. Lambda, Current Awareness Journal in Marketing, 7 (2).

Easton, G and Araujo, L M (1997) Management research and literary criticism. British Journal of Management, 8 (1). pp. 99-106. ISSN 1045-3172

Contribution in Book/Report/Proceedings

Lenney, P and Easton, G and Vanharanta, H (2010) The shaping and sustaining of commissions. In: Second International Symposium on Process Organization Studies (Rhodes) - 2010 :. unknown, N/A.

Lenney, P and Easton, G (2009) The weak and wicked world of marketing management. In: Annual Conference of the European Academy of Management (Liverpool) - 2009 :. unknown, N/A.

Lenney, P and Easton, G (2008) "OK. I'll get that to you by Friday", commitments as mechanisms for network coordination. In: 23rd IMP Conference (Manchester) - 2008 :. unknown, N/A.

Lenney, P and Easton, G and Mouzas, S (2008) Umbrella agreements as commitment framing devices. In: 24th IMP Conference (Uppsala University, Sweden) - 2008 :. unknown, N/A.

Vanharanta, M and Easton, G and Lenney, P (2007) The cognitive iron cage: the paradox of NDM in organizations. In: International Conference in Naturalistic Decision Making (Asilomar) - 2007 :. unknown, N/A.

Vanharanta, M and Easton, G (2007) The management of customer portfolios: the paradoxes of extensive and intensive prescriptions. In: Industrial Marketing and Purchasing Group Conference (Manchester) - 2007 :. unknown, N/A.

Lenney, P and Easton, G and Gilchrist, A (2007) The role of commitments in B2B relationships. In: 23rd IMP-Conference (Manchester) - 2007 :. unknown, N/A.

Vanharanta, M and Easton, G (2006) Macro-cognitive decision making in an industrial network context. In: 23rd Annual British Psychological Society Cognitive Section Conference (Lancaster) - 2006 :. unknown, N/A.

Easton, G (2005) Normativity in management research in practice. In: Proceedings of a Symposium on Science and the Creation of Value; From Alchemy to Proteomics (Uppsala University) - 2005 :. unknown, N/A.

Easton, G (2004) Market forms and market models. In: Rethinking Marketing: Developing a New Understanding of Markets :. John Wiley and Sons Ltd, Chichester. ISBN 0-470-02147-0

Bowey, J A and Easton, G (2004) Net social capital and cooperative groups: the case of groupement Quebecoise. In: 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004 :. unknown, N/A.

Easton, G and Harrison, D (2004) Temporally embedded case comparison in industrial marketing research. In: Critical Realist Applications in Organisation and Management Studies :. Routledge, London and New York, pp. 194-210. ISBN 0-415-34510-3

Lenney, P and Easton, G and Gilchrist, A (2004) A participatory action research study of key account management changes. In: 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004 :. unknown, N/A.

McLoughlin, D and Easton, G and Araujo, L M (2003) Lament for a market unmade. In: 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003 :. unknown, CHE.

Easton, G (2003) One case study is enough. In: Academy of Marketing Annual Conference (Aston University, Birmingham ) - 2003 :. unknown, N/A.

Bowey, J A and Easton, G (2003) A critical realist framework for explaining changes in entrepreneurial relationships. In: 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003 :. unknown, N/A.

Easton, G and Poad, M (2003) The marketisation of health services; a case study of the UK general practitioner fundholding experiment. In: 19th Industrial Marketing and Purchasing Group International Conference (University of Lugano, Switzerland ) - 2003 :. unknown, N/A.

Easton, G and Zolkiewski, J and Bettany, S (2002) An exploratory taxonomic study of IMP group conference papers. In: 18th Industrial Marketing and Purchasing Group International Conference (Dijon, France ) - 2002 :. unknown, N/A.

Easton, G and Araujo, L M (2001) Industrial networks and B2B e-commerce: a conceptual and contingent exploration. In: 17th Industrial Marketing and Purchasing Group Conference (Oslo) - 2001 :. unknown, NOR.

Easton, G (2000) Case research as a methodology for industrial networks: a Realist apologia. In: Realist Perspectives on Management and Organisations :. Routledge, London and New York. ISBN 0-415-24274-6

Easton, G (2000) Is relevance relevant? In: 16th Industrial Marketing and Purchasing Group International Conference (Bath, England ) - 2000 :. unknown, N/A.

Easton, G and Araujo, L M (1999) Discontinuities in networks: issues and initiatives as initiators. In: Advances in International Marketing :. JAI, London, pp. 91-108. ISBN 0762303182

Easton, G and Harrison, D (1999) Patterns of net response to environmental change. In: 15th Industrial Marketing and Purchasing Group Conference (University College Dublin, Ireland ) - 1999 :. unknown, N/A.

Araujo, L M and Easton, G (1999) A relational resource perspective on social capital. In: Corporate Social Capital and Liability :. Kluwer Academic Publishers, Dordrecht, pp. 68-87. ISBN 0-7923-8501-2

Easton, G (1998) Case research as a methodology for industrial networks: a Realist apologia. In: Network Dynamics in International Marketing :. Pergamon Press, New York, pp. 73-87. ISBN 0-080-43358-8

Easton, G and Harrison, D (1998) Temporally embedded case comparison in industrial network research. In: 14th Industrial Marketing and Purchasing Group Conference (Turku School of Economics, Turku, Finland ) - 1998 :. unknown, N/A, pp. 241-264.

Easton, G and Araujo, L M (1997) Interfirm responses to heterogeneity of demand over time. In: The Formation of Interorganisational Networks :. Oxford University Press, Oxford, pp. 66-94. ISBN 0-19-828948-0

Georgieva, C and Wilkinson, I and Easton, G (1997) On the edge of chaos: the dynamics of industrial networks. In: Relationships and Networks in International Markets :. Pergamon Press, New York, pp. 273-293. ISBN 0-080-43063-5

Easton, G and Harrison, D (1997) Parallel net adaptations. In: 13th Industrial Marketing and Purchasing Group International Conference (IRE, Lyon, France ) - 1997 :. unknown, N/A, pp. 115-131.

Monograph

Easton, G (2010) One case study is enough. Working Paper. The Department of Marketing, Lancaster University.

Lenney, P and Easton, G and Gilchrist, A (2006) A participatory action research study of key account management changes. Working Paper. The Department of Marketing, Lancaster University.

Easton, G (2004) Market forms and market models. Working Paper. The Department of Marketing, Lancaster University.