A participatory action research study of key account management changes

Lenney, P and Easton, G and Gilchrist, A (2004) A participatory action research study of key account management changes. In: 20th Industrial Marketing and Purchasing Group International Conference (Copenhagen Business School, Denmark) - 2004. unknown, N/A.

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Item Type:
Contribution in Book/Report/Proceedings
Uncontrolled Keywords:
/dk/atira/pure/subjectarea/aacsb/disciplinebasedresearch
Subjects:
ID Code:
46642
Deposited By:
Deposited On:
11 Jul 2011 20:04
Refereed?:
Yes
Published?:
Published
Last Modified:
01 Sep 2020 07:07