The weak and wicked world of marketing management

Lenney, P and Easton, G (2009) The weak and wicked world of marketing management. In: Annual Conference of the European Academy of Management (Liverpool) - 2009. unknown, N/A.

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Item Type: Contribution in Book/Report/Proceedings
Departments: Lancaster University Management School > Marketing
ID Code: 47144
Deposited By: ep_importer_pure
Deposited On: 11 Jul 2011 20:12
Refereed?: Yes
Published?: Published
Last Modified: 20 Dec 2019 00:22
URI: https://eprints.lancs.ac.uk/id/eprint/47144

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