Items where Author is "Cui, Charles"

Journal Article

Cui, Charles and Mrad, Mona and Hogg, Margaret Kathleen (2018) Brand addiction : Exploring the concept and its definition through an experiential lens. Journal of Business Research, 87. pp. 118-127. ISSN 0148-2963

Contribution to Conference

Awanis, Sandra and Cui, Charles (2013) Susceptibility to credit card effects and revolving credit card holders : a multi-country evaluation on British, Singaporean and Malaysian youth markets. In: Academy of Marketing Science (AMS) World Marketing Congress, 2013-07-17, Monash University.

Awanis, Sandra and Cui, Charles (2013) Consumer susceptibility to credit card effect : a new concept and measurement scale. In: AMA Marketing and Public Policy Conference, 2013-05-01.

Awanis, Sandra and Cui, Charles (2012) Dynamic view of consumer vulnerability : a contextual analysis of credit card debt among the youth market. In: European Marketing Academy Conference, 2012-05-22, ISCTE Business School.

Awanis, Sandra and Cui, Charles (2011) An ethical appraisal of credit card marketing strategy : measure and antecedent explorations of consumer vulnerability to credit-card debt. In: Academy of Marketing Science (AMS) World Marketing Congress (WMC), 2011-07-19 - 2011-07-23.

Cui, Charles and Awanis, Sandra (2009) Pre-purchase reference points and post-purchase values derived : a study of Indonesian and Singaporean consumers. In: Academy of Marketing, 2009-07-01, Leeds Metropolitan University.