An ethical appraisal of credit card marketing strategy:measure and antecedent explorations of consumer vulnerability to credit-card debt

Awanis, Sandra and Cui, Charles (2011) An ethical appraisal of credit card marketing strategy:measure and antecedent explorations of consumer vulnerability to credit-card debt. In: Academy of Marketing Science (AMS) World Marketing Congress (WMC), 2011-07-192011-07-23.

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Item Type: Contribution to Conference (Paper)
Journal or Publication Title: Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Departments: Lancaster University Management School > Marketing
ID Code: 70710
Deposited By: ep_importer_pure
Deposited On: 10 Sep 2014 15:57
Refereed?: No
Published?: Published
Last Modified: 22 Jan 2020 05:31
URI: https://eprints.lancs.ac.uk/id/eprint/70710

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