Pre-purchase reference points and post-purchase values derived:a study of Indonesian and Singaporean consumers

Cui, Charles and Awanis, Sandra (2009) Pre-purchase reference points and post-purchase values derived:a study of Indonesian and Singaporean consumers. In: Academy of Marketing, 2009-07-01, Leeds Metropolitan University.

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Item Type:
Contribution to Conference (Paper)
Journal or Publication Title:
Academy of Marketing
ID Code:
70711
Deposited By:
Deposited On:
10 Sep 2014 15:40
Refereed?:
No
Published?:
Published
Last Modified:
02 Jan 2020 04:45