Items where Author is "Ahmad, Wasim"

Sattar, Amna A. and Ul Haq, Junaid and Saleem, Aysha and Ahmad, Wasim (2025) Shyness vs Confidence : The Effect of Virtual Influencer Personalities on Social Media Users' Well‐Being and Addiction. Psychology and Marketing, 42 (4). pp. 1088-1109. ISSN 0742-6046

Sameeni, Maleeha Shahid and Ahmad, Wasim and Qadeer, Faisal (2024) Examining consequences of brand hate in business-to-business relationships : The moderating role of relationship length. Industrial Marketing Management, 122. pp. 26-36. ISSN 0019-8501

Sameeni, Maleeha Shahid and Qadeer, Faisal and Ahmad, Wasim and Filieri, Raffaele (2024) An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter? Journal of Business Research, 173: 114469. ISSN 0148-2963

Ahmad, Wasim and Saeed, Saadat and Janovská, Kamila and Dat, Le and Rizomyliotis, Ioannis and Ahmed, Sohel (2024) Radical product sustainability oriented innovation (soi) and triple-bottom-line (3bl) performance: findings from Malaysian and Singaporean B2B firms. Industrial Marketing Management, 117. pp. 457-466. ISSN 0019-8501

Ahmad, Wasim and Battisti, Enrico and Akhtar, Naeem and Ahmad, Muhammad Ishfaq and Rehman, Ramiz Ur (2023) Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination. International Marketing Review, 40 (5). pp. 1054-1070. ISSN 0265-1335

Ahmad, Wasim (2023) Unveiling the Link Between Radical Product Sustainability Oriented Innovation (SOI) and Triple-Bottom-Line (People, Plant, Profit) Performance of B2B Firms. In: British Academy of Management 2023, 2023-09-01 - 2023-09-06, University of Sussex.

Shahid Sameeni, Maleeha and Ahmad, Wasim and Filieri, Raffaele (2022) Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : The moderating role of betrayal discovery mode. Journal of Business Research, 141. pp. 137-150. ISSN 0148-2963

Ahmad, Wasim and Kim, Woo Gon and Choi, Hyung Min and Haq, Junaid Ul (2021) Modeling behavioral intention to use travel reservation apps : A cross-cultural examination between US and China. Journal of Retailing and Consumer Services, 63: 102689. ISSN 0969-6989

Akhtar, Naeem and Siddiqi, Umar Iqbal and Ahmad, Wasim and Usman, Muhammad and Chen, Xianglan and Islam, Tahir (2021) Effects of service encounter barriers on situational abnormality and consumers' behavioral intentions at food and beverage restaurants. Asia Pacific Journal of Marketing and Logistics, 33 (7). pp. 1513-1534. ISSN 1355-5855

Kim, Woo Gon and Pillai, Souji Gopalakrishna and Haldorai, Kavitha and Ahmad, Wasim (2021) Dark patterns used by online travel agency websites. Annals of Tourism Research, 88: 103055. ISSN 0160-7383

Akhtar, Naeem and Muhammad, Nadeem Akram and Usman, Muhammad and Ahmad, Wasim (2020) Modeling attitude ambivalence and behavioral outcomes from hotel reviews. International Journal of Contemporary Hospitality Management, 32 (9). pp. 2831-2855. ISSN 0959-6119

Ahmad, Wasim and Kim, Woo Gon and Anwer, Zaheer and Zhuang, Weiqing (2020) Schwartz personal values, theory of planned behavior and environmental consciousness: How tourists’ visiting intentions towards eco-friendly destinations are shaped? Journal of Business Research, 110. pp. 228-236. ISSN 0148-2963

Ashraf, Rana Umair and Hou, Fujun and Ahmad, Wasim (2019) Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value. International Journal of Human-Computer Interaction, 35 (13). pp. 1216-1228. ISSN 1044-7318

Ahmad, Wasim and Sun, Jin (2018) Modeling consumer distrust of online hotel reviews. International Journal of Hospitality Management, 71 (1). pp. 77-90. ISSN 0278-4319

Ahmad, Wasim (2018) Antecedents of SMMA continuance intention in two culturally diverse countries : An empirical examination. Journal of Global Information Technology Management, 21 (1). pp. 45-68. ISSN 1097-198X

Akram, Umair and Peng, Hui and Khan, Muhammad Kaleem and Tanveen, Yasir and Mehmood, Khalid and Ahmad, Wasim (2018) How website quality affects online impulse buying : Moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and Logistics, 30 (1). pp. 235-256. ISSN 1355-5855